Matchmaking FAQ

Hi, it’s Danielle, your friendly neighborhood matchmaker! Thank you for your interest in Tribe 12’s matchmaking initiative. Let me tell you a bit about it so you can see if it’s a good fit for you! If it is, you will be able to book a conversation with one of our matchmakers at the bottom of this page.

Who is matchmaking for?

People who are…

→ Dating in the Philly area (either living here or willing to date here)

→ In their 20s and 30s

→ Jew-ish in any way you personally define it

→ And by the way: any gender identity, any sexual orientation, any relationship structures!

What is Tribe 12?

Tribe 12 is a donor-supported non-profit 501(c)(3) organization. Our mission is to connect people in their 20s/30s to Jewish life and community in Philadelphia today so they will choose to stay connected tomorrow. You’re on our website right now! We have about 150 events a year, everything from sports leagues to huge happy hours to a community for entrepreneurs.

Why does Tribe 12 have in-house matchmakers?

Danielle here with the history-on-one-foot: while in grad school, I watched my religious friends use traditional matchmaking to find love and thought, why can’t everyone have that kind of help and support? To explore that question, I completed my master’s thesis on trends in secular Jewish dating. I started Tribe 12’s matchmaking initiative in 2017 to put some of my findings into the real world and it grew organically into one of Tribe 12’s cornerstone programs. We have met with 600 singles (and counting…), hosted over 100 original events and facilitated over 50 serious relationships!

What happens after I connect with a matchmaker?

After one of our matchmakers get to know you, my goal is to give you access to my network of hundreds of people in their 20s and 30s who are dating in Philly’s Jewish community! Here are some ways that plays out:

→ Be your own matchmaker: Our recommendations and introductions to communities, organizations and events where you may meet like-minded people on your own

→ Invitations to rooms you should be in: Our public Tribe 12 events, series and opportunities which match your interests; plus private which are by invitation only, with a guest list curated to bring specific people together around something they have in common

→ Personal introductions: Connecting you directly with someone else that has met one-on-one with a matchmaker at Tribe 12

How much does it cost?

Since we’re a non-profit, we ask for a completely optional, one-time donation of $36 (which can be completed now, later or never at for keeping you in mind in this way. There is a Jewish tradition is to give your matchmaker a “gift” for a successful match – so if our connections result in you meeting someone great, we ask that you will consider giving a donation of any kind to Tribe 12 then, too. That way we can match the next couple and the one after that!

What’s the catch?

There is no catch! But there are plenty of things we like to be transparent about up front. The main one is that this suggested-donation-service we provide is pretty hands-off, especially compared to what a matchmaking firm or dating coach would offer. You might hear from us frequently, or in a random burst of communication, or not for a while, just depending on what is going on; or we might have a bunch of events all in a row, and then nothing for a while. Matchmaking is a constant experiment here at Tribe 12 and we are always working to improve our communication and offer as many opportunities as we can.

What if I want more hands-on help with matchmaking?

Great news – as of August 2022, Michal Naisteter has joined our team to serve as a second matchmaker! You can now choose to schedule your initial matchmaking conversation with either Michal or Danielle (see below), which remains free of charge with a suggested $36 donation.

We also have a new offering we are experimenting with – for a donation of $180, have your intake conversation with both of our matchmakers (your choice of virtual or in-person) and get advice on your dating profile and photos during the conversation. There are a limited number of these spots available each month! Make an appointment here.

Outside of her work with Tribe 12, Michal is an accomplished matchmaker and dating coach. She works one on one with people in her areas of expertise including date coaching, personal and online appearance management, and making matches. That work is outside of the purview of her work with Tribe 12, so book a time with her below or email her directly at to discuss.

OK I’m in! How do I book a time with a matchmaker?

There are a few ways to connect with one of our in-house matchmakers! You can choose any option that works for you, just please only choose one 🙂

Video chat with Danielle

Video chat with Michal

Coffee date with Michal

Meet both matchmakers ($180 donation)

Please note that as of September 1, 2022, we have discontinued the option to communicate with our matchmakers asynchronously via Whatsapp. This was an experiment we tried during the height of the COVID-19 pandemic when in-person connections were not possible. We found that though it was a convenient option for some, people reported that the experience did not match the intimacy and experience that a real time conversation provides, and we found it harder internally to keep track of everyone with an additional platform for communication in the mix.

I wish they had this for my demographic / city / organization / religion / whatever!

We are just starting to explore what it would look like to help others start a similar matchmaking initiative in their communities because as far as we know, we’re the only one! Set up a time to chat if you want to explore the possibilities.