Tribe 12 Fellowship Alumni

  • 2014

Amy Zitelman

Soom Foods

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Venture Description

We founded Soom Foods with a vision that tahini would become a pantry staple in the American market because it is a delicious, nutritious, and versatile ingredient. And, this product’s story led us to discovering silan. When we started Soom Foods in 2013, we never could have anticipated that tahini, and now silan, could meet so many diverse needs and bring so much joy to our customers.

About the Founder

Amy is the youngest of the Soom Sisters. She graduated from the University of Delaware with a Bachelor’s Degree in Communication in 2011. Following graduation, Amy taught English in Israel and traveled extensively through 2012, until she committed full-time to Soom Foods. She has been talkin’ tahini since January 2013. Amy is married to Darren they have one son, Henry, and a dog, Taz. Amy is passionate about utilizing her interpersonal communication skills and working with all members of the Soom Crew to manage Soom’s short and long term company strategies. Amy has been named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category. Amy enjoys doing yoga, spending time outside with her family, and eating her meals at the bar when she travels solo.


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