Tribe 12 Fellowship Alumni

  • 2024

Jessica Charwin

Venture Name: Cultura Coffee

Coach: Peter Kestenbaum


Venture Description

Growing up in Caribbean-Italian/Jewish families respectively, Ed and Jess enjoyed coffee as an important social connector. As adults, coffee lost this meaning and became simply fuel for productivity.

While they were working for a social impact tourism startup, they forged connections with Colombian coffee farms engaged in ecotourism and were inspired/exposed to coffee culture reminiscent of our childhoods, and a brew that was unlike anything we had ever experienced. This inspired the idea for Cultura Coffee, a retail and wholesale brand that would leverage our connections to bring home single-origin coffee produced with sustainable and traditional methods by small holder farms.

As a woman/minority/Jewish-owned brand, they hope to bring superior coffee and coffee culture to their home city, while making an impact through sourcing and business practices. Beyond sustainable sourcing, they plan to work exclusively with local roasters and small businesses, and are committed to second chance hiring, as they have had family members who have experienced and been impacted by incarceration.

About the Founder

Jessica is a marketing and communications professional with about a decade of experience in the corporate and the startup worlds. Outside of work, she is an avid traveler, aspiring polyglot, and an amateur cook/foodie. Jessica has always been interested in entrepreneurship and started a business in high-school as a henna artist and entertainer that helped her make it through college. After traveling around the world for my work and education, she settled in Philly with Ed, her partner of 14 years.


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