Author Archive

Ross Berkowitz

Name tag with Tribe 12

What’s in a name? A whole lot when the name is “Tribe 12”

When I say our organization is Tribe 12, I’m often surprised by the range of reactions — from the sly smile that signals immediate insider status to the three second delayed “oh, get it” to no recognition of significance. Every good name has a story. Here’s ours.  


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