Dan is a native New Yorker who relocated to Philly in 2010. A natural-born storyteller, he spent 15 years in advertising agencies writing copy for Microsoft, Charles Schwab, Starbucks, Yahoo, HP, Barclays iShares, The Wall Street Journal, and consumer pharmaceuticals. In 2014 he opened Floradelphia, a floral design studio for weddings and events, and was named one of the top floral designers to book for your wedding by Martha Stewart Weddings. Dan has a B.A. in History from Oberlin College and a Masters degree from the University of Michigan.