Our Brand Launch Party, Beachadelphia, Was A Total Blast!

Tribe 12’s Beachadelphia Brand Launch Celebration was a success! Just about 150 people gathered at William Street Common in University City to celebrate Tribe 12 and the fact that fun and values CAN be on the same page. Check it out, we were even featured in this article talking about why we were celebrating!

About 10 people smiling together as they clink glasses in the middle of their circle
After almost two years of hard work, the Tribe 12 team toasts to all the great work we’ve done and all the great work still to come. (Only after we’d finished set up for Beachadelphia, though!)


Upon entering the venue on Thursday, guests were given some sweet new Tribe 12 swag and ushered into a full-blast Tribe 12-themed party! We featured decorative balloons, festive centerpieces, and a giant new Step-and-Repeat. Guests held onto the last of the summer beachy vibes while schmoozing over fried Oreos and frozen chocolate bananas, and enjoying boardwalk-style games and a caricature artist, Mr. David Perry

Yael Pachino staged our hella-awesome photobooth. Props included the priestly values chest plate, teal hamsas, and of course: our logo. The talented Greg the Balloon Guy helped to add some extra fun and color to these photos!

Five staff members pose for a picture with Tribe 12 props and party decorations
Tribe 12 staff poses at the Beachadelphia photobooth! (From left: Rachel W, Rachel A, Danielle, Ross, and Mara)


Three young professionals pose with teal props in front of a Tribe 12 step and repeat
Guests were invited to pick from our array of Tribe 12-themed photobooth props before posing for this shot.


A young woman and a young man smile together and hold up cards while standing in front of a Tribe 12 step and repeat
Lauren and Bernie, two Tribe 12 regulars, chose to pose with our new collectable values cards.


Between the photobooth and the boardwalk-themed activities and snacks, you’d think we were good to go… But for Beachadelphia, we pulled out all the stops! We asked our friends Jonathan and Jonathan from J2Food to design a signature blue drink, the Tribe 12 Blue Lagoon! (PS Definitely check out J2Food events and catering. Everything Jonathan and Jonathan make is the bomb dot com slash amazing, and they are Tribe 12 Fellows!)


Blue cocktail with an orange slice garnish sits on a wooden cocktail table
A big thank you to Social Impact Studios for helping to make all of this possible and for capturing J2Food’s signature cocktail in great lighting.


A cocktail table is decoarted with 12 colorful collectable cards, a teal hamsa, and sand-filled mason jars with cocktail umbrellas
Festive centerpieces featured our event hashtag, some beachy vibes, and our new Core Values collectable playing cards.


A shot through an open door looking into a crowded room decorated with string lights. Sign over the door says "William Street Common"
The view from inside the secret venue.


A collection of small red and white popcorn bags
We also got this savory treat from Nuts 2 You and handed them out as a giveaway!


We had a great time on Thursday, and feel very lucky because we kinda get to do this every month. We hope to see you on October 5 for First Thursday Happy Hour!

ICYMI: Check out this silly, heartwarming, Tribe 12-esque masterpiece. These are only a few Tribe 12 stories. We hope to make many many more!


* indicates required