As the founding Chief Marketing Officer (CMO) of Autotask Corporation, Bob knows the IT channel inside and out and what it takes to build a marketing machine to drive sustained growth. Bob is both a strategic and creative thinker and is the author of all of our syndicated marketing kits. Bob builds these kits as a way to share his expertise with small IT businesses with limited resources.
For larger companies looking to grow, but not ready or able to hire a full-time seasoned marketing executive, Bob is available to consult as a “Virtual CMO.” In this capacity, Bob works as part of your internal management leadership team, providing both strategic direction and overall management oversight of your internal and external marketing resources. Bob provides hands-on value by personally contributing key messaging and creative copy.